Three days full of success – International Training Days in the product branch of "Non-invasive Fluid Monitoring"

With the first run of the International Training Days in the product branch of "Non-invasive Fluid Monitoring" from 15th to 17th October 2018, SONOTEC has achieved a resounding success in developing its global markets. During these three days on which chiefly technical training sessions for sales representatives from all over the world were performed, also strategic sales and marketing topics must not missed out. After the intensive workshops during the days, the participants and hosts jointly took the evenings for networking and partying.

To the organizers it was a crucial issue to provide very practical training sessions on which the flow sensors had to be individually set-up and operated to perfectly run for a various number of applications under very different conditions.

The Halle-based ultrasound specialist has thus met the equirements of its international representatives, who see a great need for customer advices, especially in the field of sensitive bioprocessing applications. According to this, performing a correct calibration and the avoidance of typical application errors were key elements of the training days. On top of that, the workshop also offered the opportunity to exactly analyze previous success parameters to scale them up for future successes. The company is also expecting an additional sales boost from a range of new products which were presented and pre-tested for the very first time on this event.

"We are extremely satisfied with the positive response of the participants and are already thinking about making this format a permanent event in our yearly calendar in the future," states Melanie Schmidt, Business Unit Director Non-invasive Fluid Monitoring, visibly convinced of the “International Training Days”.